Renting is a popular option for many Americans. However, if your listings are not digitally optimized you may be missing out on easy profits and lower vacancy rates. In the United States, 34% of households — or about 44 million — are renters. You guessed it, almost all renters find their housing online. Many landlords are unsure of how to effectively market their rental properties online.
There are many digital tools available for real estate. Capterra recommends Buildium as well as nine other favorite landlord apps for those looking to better market their rental property online.
But technology is only one of the steps in the right directions to find tenants. You can use tried and true digital marketing techniques to advertise your property. This will attract potential renters and help you secure good tenants.
This guide to rental property marketing will provide the seven best marketing strategies for owners of rental properties in order to attract quality renters. Read to the end. These real estate marketing tips might seem daunting at first, especially if you are not computer-savvy. But we’ll reveal a simple trick to cover all bases in one step.
Rent Your Property: 7 Marketing Ideas
1. Investing in SEO
A basic understanding of SEO will help you when learning how to list rental properties online. SEO is Search Engine Optimization, and it makes a big difference to get your rental property on the screens of potential tenants. A good SEO involves correctly formatting articles and listings, using high-traffic words, and including tags to help you rise in the search results. Even a few minor SEO changes can help you increase your online visibility and improve your rental property marketing.
2. Rent on multiple websites
It’s important for landlords to advertise rental properties on multiple real estate websites. This will help them improve their SEO. It’s time to upgrade your rental property marketing and get rid of that old Craigslist listing. It is important to cast a wide web in order to attract tenants.
3. Social Media Marketing
Consider running social media advertisements if you’re still having trouble with the time between tenants. Ads on social media platforms such as Facebook and Instagram are often charged on a per-click basis. You’ll be charged a fixed amount for each click.
It’s not easy to get potential tenants to click your ad. When showcasing your space, you’ll want to use SEO and the best foot forward approach. This includes a few key steps ….
4. Show Off Your Space
You need to invest in stunning visuals that will attract renters. Hire a professional photographer and videographer–preferably someone local–to take photos and film tour videos. This initial investment will pay dividends in highlighting your property when it is listed on online listing sites.
Consider working with virtual tour programs. options that have beautiful renderings can give your property a unique artistic feel. Renters will expect virtual tours in 2023 to help them save time while looking for new apartments.
5. Manage Your Online Reputation
Social media has been a success for many multi-family property managers. This will help you to increase your online visibility, find tenants, promote the space and create a community with current tenants. By focusing on the most important things to renters, and creating anticipation by marketing your units before they are available, you can reduce vacancy times.
It’s all about building a sense trust and belonging in your online reputation. Are potential tenants comfortable working with you to make such a big life decision? Are they comfortable in the community or neighborhood? Are they able to understand the living conditions in your rental property?
Consider posting photos of your community if you can. To encourage social media interaction, you could facilitate resident events or commission a mural by a local artist. It creates tangible moments that are easily shared and gives your property character. .
6. Offer Incentives
Retaining reliable tenants is the easiest way to reduce vacancy times. Renters can be rewarded for renewing their leases or for referring friends to your leasing office.
If you own several properties, you can offer a discount of one month’s rent or waive the moving-in fee for tenants who are referred. You can use incentives to keep your tenants or attract new ones that you trust. You can start by trying a variety of options.
7. Keep up the good work
Don’t forget the rest of the items in this list. Even the most savvy property owners can lose money by slowing rental marketing strategies, even when things are going well. Keep an eye on vacancies and make sure your units are quickly re-rented when tenants leave. It’s easy to make sure your property is well-marketed.
Rent better without the hassle or the work
While all of this marketing for rental properties may seem like a lot, you might be wondering what to do after reading these seven recommendations. Although this challenge may seem fun to landlords who have experience in marketing, property owners who are struggling to make ends meets will likely feel overwhelmed.
A property manager can help you achieve a standout marketing strategy without having to do any work.
They will handle any marketing-related tasks, and ensure professional communication with potential tenants. A property manager can screen potential tenants for you, narrowing them down so you can make the final choice. They’ll take care of all the logistics for move-ins and move-outs when your property changes owners.
