Finding new clients is often a gamble, no matter how much experience you have in property management.
This guide will help you discover the best tools and strategies for lead generation to find the right clients for your portfolio.
Five tools to generate leads for property management
The first thing to consider when brainstorming on how to find property management leads is “Where can I locate new potential clients?”
It is important to get your company in front of homeowners and accident landlords. You’ll be surprised at how quickly those unintentional landlords will become small investors, giving you the opportunity to expand your portfolio.
Where are property management clients located? Find them using our five favorite tools:
1. Social Media Marketing. APM recommends that you start with organic marketing. Post regular, useful, and expert content to attract property owners. You can post on social media in just a few moments daily, and there is plenty of room for creativity.
LinkedIn is a great place to build a professional profile. It’s incredibly easy and free. LinkedIn, the largest professional network in the world, is the ideal place to build connections that will lead to future client relationships. You should also have a LinkedIn profile that is ready to impress along with a plan for contacting investors one-on-one.
Learning from experts is a great idea if you are not good at marketing.
2. Email Outreach. Email Outreach. Check their email every day. Email marketing is a great way to spread the word about your property management services.
Social media is a great way to connect with property managers and landlords. They then cement the relationship with regular emails that contain high-quality content and tips.
You can use this email template to start contacting prospects.
Hi [prospective owner],
Hiring a property management firm has many benefits, but these three stand out from the crowd:
- We believe in transparent communication, facilitated by technology.
- We have 15 years experience and can deliver a great experience to your residents while keeping you up to date with all the local and state laws.
- Every customer is given a plan to ensure they never lose track of their investment goals.
Contact us to discuss your investment strategy. We’ll show you why we have 4.7 stars out of 5 on Google.
Best of [Name Of Company]
You can download additional cold email templates and follow up emails from Buildium for free by clicking here.
3. Online forums and groups. Facebook Marketplace, Craigslist and Facebook groups for landlords in your area are great places to find potential leads for property management. It is an easy way to locate specific property owners who are looking for help, and keep up with the latest news.
In order to network in these groups, you must always be helpful . Join several groups, share useful advice and establish yourself as a local resource for landlords. You can also share any information or resources that you find inspiring or insightful in these groups. Check out these communities:
- Real Estate Investing Forums at BiggerPockets
- Real Estate Investors Group on Facebook
- Avail’s Community Forum
- Best ever Show Community Facebook
4. Referrals. Referrals can be a major source of leads for property management. They come in three forms: referrals from clients, referrals from family and friends, and referrals by real estate agents.
Referrals come from clients that have used your service in the past or are currently satisfied with it.
Referrals from family and friends are mainly a result of hearing about your work and reaching out to them directly.
Referrals from real estate agents are different. They are more formal and a business agreement. Property managers and real estate agents work within the same general field.
Building relationships with local agents, especially if you are just getting started, can be an excellent way to generate leads for property management. You can offer to refer the sale of your clients’ properties to them, or you can simply pay them a referral commission, in exchange for them passing you leads from their investor clientele who require property management.
5. Online networks that bring you leads. Pay-per-lead services (PPL) allow you to purchase leads from property owners and investors. PPL services are one of the best ways to generate high-quality property management leads. While you may be hesitant to pay for leads, working alongside a well-respected company in the industry like All Property Management is a great way to consistently get quality leads in property management.
Five strategies to seal the deal with property management leads
Generating leads for property management is just half the battle. What happens after you’ve got a client? These five strategies will help you convert those leads into paying customers.
1. Create a Professional, Consistent Brand. Manage your online reputation to attract and convert property management leads into loyal clients. What is the first tool that you should use to attract clients? Your property management site. Your property management website.
You don’t need to spend countless hours on marketing courses or website design in order to achieve your goals. Marketing services can help you build a brand and establish a digital presence, which will lead to increased profits and clients. It’s worth considering companies like Upkeep Media or Goodjuju that specialize in property management, particularly if web design and reputation management are not your strong points.
2. Understanding Your ideal client is important. There are many potential clients, but not all are “right” for your property management company. You’ll be able to attract the clients you want by understanding which types of property owners are most important.
3. Exercise Local Expertise. Although most of these tips focus on online marketing and connection, nothing beats a face-to-face meeting.
You build relationships as a property manager. You solve problems and grow your business. Use your skills and a little bit of time to build relationships with homeowners, realtors and other property management professionals in your locality through professional groups and events. It will help you to get your name out there, and it will lay the foundation for strong referrals. You can explore the following organizations and resources:
- The National Association of Residential Property Managers (NARPM)
Managers - Landlord Association
- Local Landlord Associations and Real Estate Groups
- Landlords Meetups in Local Areas
4. Keep Up to Date with New Industry Knowledge. Property managers need to stay up-to-date with industry trends, whether they are generating new leads for property management or managing their current clients. Understanding the industry and providing helpful information is a great way to convert leads into clients.
Are you worried that your industry knowledge is lacking? You can learn more about the industry by reading Buildium’s Property Management Industry Report. Combining the above networking strategy will help you quickly establish yourself as one of the best-informed professionals in your field.
5. Create content that converts. Content marketing, or creating interesting content that attracts customers, is one of the best ways to generate leads for property management. An engaging post or short video that is well-written can make owners take notice, and may even give them the final push to do business.
You can start in many ways, depending on your interests. You could, for example, write a blog in order to rank keywords on Google. Or, you can create videos for your YouTube channel. Or, you can record a podcast interviewing local real estate investors and professionals.
You’ll accumulate a lot of content that you can use in your outreach, post on social media and on your website. This is one of the best ways to ensure a steady flow of quality leads.
How much time should I spend on marketing and finding property management leads?
Your business goals, your target audience and your budget will determine how much time you spend marketing to prospective clients. You should set aside some time every week to read industry news, network, send emails, or write posts. This will pay off exponentially in the long run.
Marketing services can save you hours by implementing more intensive lead generation campaigns. All Property Management and marketing services will do all the hard work to generate qualified leads for you. You’ll only have to spend time on closing deals and connecting with leads.
Who should be the main person responsible for generating leads in property management?
Finding and converting leads for property management is a task that can be delegated. This will help you to land new clients.
If you don’t want to do this yourself, select a member of your team who has a solid understanding of the market for real estate, good communication and interpersonal skills and is adept at using various marketing strategies in order to attract potential clients. They should also have a connection with your company’s values, and a desire to continually improve their knowledge of the industry.
